De-influencing: What’s the Trend?
In 2023, TikTok was overrun by a new type of influencer: the “de-influencer.” Unlike influencers, who advertise products and have you buy things (a phenomenon promoted by TikTok and Instagram through their in-app shops), de-influencers convince their audience not to buy certain products that may be trending on social media at the moment. This could be anything from the plastic containers people are buying on Amazon to Stanley cups to Dyson Air Wraps, which were incredibly hot last year.