By: Nicholas Nelson
Yahoo volunteered to livestream the game between the Buffalo Bills and the Jacksonville Jaguars that is taking place in London at 9:30 A.M. on Sunday October 25th, 2015. This game will not be featured on cable but will instead be livestreamed on Yahoo’s webpage, all of Yahoo’s mobile apps, Tumblr, and various connected TV devices such as Amazon Fire, Apple TV, Chromecast, Roku, Sony, TiVo, Vizio, and Xbox 360 and Xbox One. This is the first time the NFL has handed the rights to one of its games to a technology platform. This game will only be available on Cable for the local markets of Buffalo, New York, and Jacksonville, Florida.
This could be a major opportunity for Yahoo- if this digital gambit works because Yahoo reportedly shelled out $20 Million for the rights to offer this game. Yahoo is going to measure their success from this trial “will be measured by consumer reach and scale-what kind of audience can we deliver, quality of the technical experience, and advertiser satisfaction”- Yahoo Senior Vice President of mobile and emerging products Adam Cahan.
