Why Celebrity Look-Alike Contests Are Suddenly Everywhere

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By Manha Masood

  In German fables, the word Doppelgänger, which means double-walker, was typically considered a bad omen. German writers used it to describe a ghostly double or counterpart of a living person, a presence that brings misfortune or hardships. However, as the years pass, this term begins to take on a new shape and grow through pop culture into a new definition. When compared to the current frenzy of celebrity look-alike contests, it is now considered a compliment.

                  The trend originally began in October as hundreds gathered in Washington Square and Central Park to feast their eyes on the 20 or so lookalikes of the infamous Dune actor Timothée Chalamet. This intrigued many as an unexpected outcome of over 700 viewers came as a shock, as no one expected such a turnout, and the day was followed by police interference and multiple fines and arrests directly to some Timmys as well. And what catapulted this event into virality was that the actor himself ended up showing up and snapping a couple of selfies with fans.

            Furthermore, as time went on, this trend gained popularity across all social media platforms as people grew fascinated and entertained. Additionally, many began to replicate this event with their own favourite celebrities. From the baseball legend Shohei Ohtani to Gladiator 2 actor Paul Mescal.

The community’s creativity continued to prosper all around the globe.

                  And stakes began to rise as the Twisters star Glen Powell held a contest in his hometown, Austin, Texas, and rewarded the winner of the contest, judged by his mom, a chance to cameo in the remake of The Running Man, which Powell is currently filming in London, and a prize and personal video addressed to the winner, respectively.

           These lighthearted gatherings have grown into community events, bringing together a diverse group of people with shared interests and allowing for new friendships and bonds to be formed. After an era of social distancing and gathering restrictions, these events provide a new opportunity to reconnect with your community.

                 What’s more, all these contests are free; they are quite entertaining and don’t cost the participants a single dime, but rather just your presence. They can serve as a much-needed break for individuals navigating stressful or high-pressure days, acting as a joyful escape from the demands of daily life. 

                 These events may seem silly, but they in fact fulfill a deeper purpose. In a world that is increasingly isolated and disconnected, these types of events could be exactly what the world needs right now to heal and reconnect with society.

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