By Vivek Sinha
Source: Reuters/Alamy
Salesforce, a company that primarily deals with digital customer service, is set to buy Slack for 27.7 billion dollars. Salesforce just recently passed 20 billion dollars in their annual revenue. With their recent increase in revenue, they are willing to take a gamble in buying Slack.
Slack utilizes many of the popular communication features that have been used by other services in recent years, such as Discord. Slack is seen as more professional than many other services, making it appealing to businesses and professional settings. Even some coordination for presidential campaigns uses Slack, whilst Discord is a more casual service where friends and gamers can chat.
Salesforce made a decision that many saw as risky by purchasing the communication service for the hefty price of $27.7 billion. Salesforce CEO Marc Benioff, however, claims that, “This is a match made in heaven. Together, Salesforce and Slack will shape the future of enterprise software and transform the way everyone works in the all-digital, work-from-anywhere world.” Benioff appears to be planning to make Slack a tool used by most, if not all, companies for workers to communicate with one another and appeal to new groups that may not have considered using Slack before.
